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Что (кто) такое tag line - определение

SHORT TEXT USED FOR MARKETING

Film taglines; Taglines; Tag line; Tag-line; Strap line; Strap-line

tag line

also tag-line (tag lines)

The tag line of something such as a television commercial or a joke is the phrase that comes at the end and is meant to be amusing or easy to remember.

N-COUNT

tag-line

tag line

¦ noun N. Amer. informal a catchphrase, slogan, or punchline.

Википедия

Tagline

In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.

https://en.wikipedia.org/wiki/Tagline

Примеры употребления для tag line

1. The Coke ad slogan is the tag line of 2005: it’s the real thing.

2. Inside, posters with the GOP‘s convention tag line _ "A Mile High, an Inch Deep" _ plaster the walls.

3. But Sir Ming remains vulnerable to the heckle and must learn not to offer his enemies a tag line.

4. First up we ask, why the tag line Shootout At Lokhandwala – ‘Based on True Rumours‘? «It‘s important.

5. "He can bumble into FedEx commercials with the tag line: ‘See what Brown can do for you.‘ " –– Penney Kolb , a hand–knitting designer from Ewing, N.J. 6.